Courses

Indian Wedding Course

The Indian Wedding Course is particularly for wedding coordinators, travel booking agents, catering  sales staff, decorators and chefs. This course is available in both online (live and recorded) and onsite formats. In addition, the Indian Wedding Course includes a PDF manual. By the end of the course, learners will have a thorough understanding of Indian wedding ceremonies, traditions and trends allowing them to confidently host and delight an Indian wedding couple. The Indian Wedding Course includes the following topics:

General Indian Wedding Events

• Maiyan/Vatna/ Haldi Ceremony
• Mehndi
• Sangeet
• Reception
• Baraat
• Vidaai
• Doli
• Grihapravesh
• Wedding Attire
• Indian Wedding Games
• Rituals for the groom

 

Distinct Functions by Religious

• Hindu
• Sikh
• Muslim

 

Fusion Indian weddings variations

• Multiple ceremonies for same couple
• Indian-izing a non-Indian bride or groom

 

Destination-zation of Indian weddings

• Resort ceremonies (beach and courtyard)
• Rural ceremonies (golf courses, vineyards, farms, lodges)

 

Regional Differences

• Differences by the regions and cultures of India & South Asia (dietary, traditions and rituals)
• Westernization of Indian weddings (dietary, wedding party roles, eg, Best man, maid of honor, groomsmen, bridesmaids, ushers, flowergirls, ring bearer)

 

Food

• Must-have Indian food items at various events
• Typical reception menu items
• Typical ceremony food items
• Typical other event food items
• Alcohol traditions

 

Reception Trends

• Food Trends
• Music Trends
• Decor Trends
• Flowers

 

Attire Trends

• Trends in Indian wardrobe, jewellry and accessories
• Trends in mehndi/henna, hair & makeup
• Color trends

Strategic Sales Course

The Strategic Sales Course is designed to help wedding coordinators, travel agents and catering sales staff learn strategies for booking Indian weddings during during the sales process. This course is available only to be taught onsite with extensive role playing. By the end of the course, learners will have a thorough understanding of important ques to qualify and book Indian wedding. It is strongly recommended that learners take the Indian Wedding Course in advance of this Strategic Sales Course. This course includes the following modules:

• Qualifying South Asian Prospects and Opportunities
• Asking Questions that reveal underlying motives
• Isolating and Overcoming Objectives
• Closing based on certain Sales Queues
• Using Cultural Traditions to Trigger Up-sells and Cross-sells
• Extensive Scenario Role Playing

 

Strategic Marketing Course

The Strategic Marketing Course is designed for wedding department managers and directors, hotel marketing personnel and executive management, and available only in live onsite format. This course is designed to help managers understand the Indian wedding market and design strategies and campaigns to gain a dominant share of the market cost effectively. Strategic modules include:

• Advertising Promotions and Specials
• Tradeshows and Conventions
• Public Relations
• Sponsorships (including using celebrities and top designers)
• Client Facing Branding
• Channel Sales Branding
• Competitive Differentiation
• Website design for target Indian market
• Social Media in Campaigns
• New Technology (including wedding and hotel mobile apps)
• Using Photography and Video in Wedding Marketing
• Ongoing Staff Training Strategies and Performance Analytics
• Customer Segmentation and Predictive Analytics